60% of entire gaming market is now dominated by mobile gaming, study finds
The report titled Gaming Spotlight 2022 has estimated that mobile gaming will reach a valuation of US$136 billion out of a total market size of US$222 billion.
Mobile games are now more democratized
, with genre preferences heavily varied among consumers. From the top 10 mobile games ranked during this period, there were eight distinct subgenres represented.
(those with real-time online features, player-versus-player, and cross-platform) such as
still dominated consumer spending numbers.
4x March-Battle Strategy
was deemed the most monetizable, while
saw the biggest rise in consumer spend and market share.
In the U.S., nearly 50 percent of the top mobile games by consumer spend
skewed towards female gamers
, while even the
Gen X and Baby Boomer
segments saw growth in spending for mobile games.
Mobile Gaming Is Set to Surpass $136 Billion in 2022 — Growing 1.7x Faster than the Gaming Market Overall
In 2022, Mobile Expanded the Gaming Market — Marking the Most Inclusive Form of Gaming Yet Across Genders, Generations and Gameplay Interests
2022 Geopolitical Macro Climate Impacts Gaming Market in Eastern Europe
Consumer Sentiment Points in Favor of Privacy Yet Also Willing to Accept Ads in Exchange for Free Content, But Tolerance of Ads Varied by Type for Gamers