How To Use Google Keyword Planner : Google’s rebrand of Google Ads from AdWords is complete. The change in advertising platform has given us a shiny new version of Google Keyword Planner.
Big G dubbed the new Keyword Planner a “simpler, better” version of its old self.
Which begs the question: should you be worried about the latest Google Keyword Planner update?
With a healthy dose of skepticism about Google’s “simpler, better” guess, the Jeffalytics team recently dissected the new Google Keyword Planner (GKP). In this guide, we’ll review how to use the new GKP, as well as where to find all the necessary settings in the new interface.
How to get started with Google Keyword Planner
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You must have a Google Adwords account to use Google Keyword Planner. However, this does not mean that you have to run paid ads to gain access to this tool.
You can set up an advertising account and pause your first ad campaign (which Google forces you to create on your brand new account). The paused campaign won’t appear in live search results or cost you any money.
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How do I use the Keyword Planner Tool?
Enter up to X keywords in the search box above, select the country you’re targeting, choose the level of depth you want (the higher the level, the more keywords you’ll get back). Then just click on the search button. Within minutes the tool will find you thousands of keywords.
Why Use Google’s Free Keyword Tool for Keyword Research?
Keyword research is one of the first – and most important – steps in any Keyword Research marketing campaign, whether organic or paid. But most free keyword suggestion tools provide limited results and limited usefulness, especially when it comes to keyword research for PPC.