(Last Updated On: October 25, 2022)

Metaverse reality : The metaverse is not just the latest buzzword of the IT industry, but a rapidly emerging (virtual) reality. With Facebook’s long-term commitment to becoming the mecca of the metaverse reached prime time television, questions remain over how such digital universes will be structured with a loud and clear big bang.

But rest assured, at Appinventiv we keep an eye on everything that is near and dear to our partners. Therefore, in this article, we will touch base with fundamental aspects of the metaverse in light of its impact on the techno-social world at large.

What is Metaverse?

The term “metaverse” was first coined in 1992 in Snow Crash, a Neil Stephenson sci-fi novel that proposes the beginning of a dystopian digital reality where the physical world has become habitable and the only exit is virtual reality. is through.

The metaverse, in its marketing form factor, is preserving its sanity though. As described by Facebook, the Metaverse will be an integration of physical and virtual realities enabling peer-to-peer, lifelong interactions in digital work environments. The collaborations will simulate real-world experiences where AR and VR elements combine to allow users to experience situations bound by (probably) the laws of physics. Whether it’s traveling, frolicking, working or running, you can theoretically do it all on the Metaverse.


Metaverse technology will constitute an interplay between aspects of both AR and VR. A Metaverse app is expected to have the same location and time as the real world. Interactions in the physical world can be visual, auditory and dynamic in nature. A Metaverse platform is expected to deliver an experience on the same lines for digital collaboration.


A Metaverse app must be interoperable between one or more Metaverse platforms.

Metaverse app development points to a diverse spectrum of technological horizons that remain to be tested. Depending on who is developing it, whether it’s a metaverse startup or a legacy bigwig, its provisions can range from limited experience to open-ended, transmutable. Likewise, there is no shortage of toolkits to bring this futuristic reality into existence. Such developer toolkits include Unreal Engine, Unity, Amazon’s Sumerian, Blender, and Maya.

According to Bloomberg Intelligence the Metaverse technology marketplace is expected to be valued at $800 billion by 2025 and possibly reach the threshold of $2.5 trillion by 2030. The industry is receiving an external stimulus of attention, which needs to be reshaped, both virtual reality technology and. Future. Let us explore some of the major projects that fueled the emergence of Metaverse technology.

Top Metaverse projects to know

Micro-colonies of the metaverse are popping up with the Big Tech elite spreading their wings to fly.

Microsoft’s Metaverse Stack

At Microsoft’s Build conference earlier this year, CEO Satya Nadella pointed to efforts that are underway to engineer a representational infrastructure layer that would be the offspring of the culmination of the physical and digital worlds. Through this enterprise Metaverse stack, Metaverse developers will have the ability to replicate real-world assets such as workspaces, warehouses, retail stores, and more on Microsoft’s platform.

Unlike the fancy avatars presented to the audience in Facebook’s meta makeover, the Microsoft platform will be much closer to reality. This will create digital twins targeting a wider range of services that mega-corporations can take advantage of.

For example, manufacturing units can train employees using Metaverse VR. Similarly, workforce training will take on a whole new meaning with Metaverse AR, where digitally mapped simulations will allow engineers to transform and validate component designs. In short, it marks the beginning of a metaverse AI that can learn and re-learn through data collection.

Metaverse Solutions

Nvidia Omniverse

Nvidia launched its Omniverse platform in 2019. The company has taken an open-source approach to inviting enterprise clients to try Omniverse. Developers can build, license, and distribute apps with more than 200 pre-built extensions.

Nvidia takes advantage of Pixar’s Universal Scene Description technology. Omniverse VP Richard Kerris describes USD as the modern-day HTML equivalent for the reality platform of the future.

Elaborating on his Metaverse example, he indicated that the development of USD will play the same role for the mixed reality ecosystem that the development of HTML did for the 2D web.

Nvidia presents its omnibus as a 3D web browser that can be logged in with “workstations and laptops”. Users can use Metaverse AR to experience visualizations of the Omniverse “by streaming RTX on their platform”.


Unlike Microsoft and Nvidia, which were early in the Metaverse startup party, Facebook has yet to unveil a practical iteration of its Metaverse AR.

Epic games metaverse

The gaming company has allocated $1 billion in funding for its version of the Metaverse, but unlike the others, Epic Games aims to create an open-source platform for users.

From the look of things, it appears that there could be a variety of metaverses, as in the case of blockchain, with resourceful organizations taking the lead and others following suit.

Check out how Metaverse is revolutionizing the virtual gaming industry.

As we all know by now, the metaverse is a much broader concept than just virtual gaming, and it’s a combination of virtual reality (VR), augmented reality (AR), mixed reality (MR), blockchain, web3, cryptocurrencies, social media and much more. So while VR, AR and MR are one of the most important elements of the metaverse, which essentially offer the users a 3D immersive virtual experience, let’s explore what exactly they are, shall we?

What Is a VR Metaverse?

VR is probably the term people are most familiar with. VR refers to a 3D and computer-generated virtual environment designed to replicate a real environment or an imaginary world, by combining realistic sounds, images and other sensations through devices such as VR headsets/helmets, gloves and body detectors. has been made. sense detector.

In the VR world, you can use body sensors in addition to the VR headset to control your avatar with your entire body, taking VR to the next level of immersion.

With private rooms on this device and VRChat and NSFW avatars and… yes, you have the right ingredients to be weird. BTW, you can also add a full-body haptic suit so that people can touch you. Damn, I better stop. The good thing is that some of the occasional virtual relationships actually end up in real-life romantic relationships, which is fantastic. But beware of catfishing.

Here are some popular VR devices available on the market:

  • Oculus Quest 2
  • HTC Vive
  • Playstation VR
  • Samsung Gear VR

VR real-life examples:

  • Some popular fashion brands including Tommy Hilfiger offer their customers a 360-degree fashion show experience using in-store virtual reality headsets. By the way, I talk a lot here in the fashion industry about applications in the metaverse.
  • Shoe company Toms used VR technology to launch the “Virtual Giving Trip” digital donation campaign. The campaign was started by donating a new pair of shoes along with every pair of shoes purchased to children in need. Company employees and partners will then travel around the world on this travel tour and donate shoes directly to children.


Metaverse reality
  • Some popular fashion brands including Tommy Hilfiger offer their customers a 360-degree fashion show experience using in-store virtual reality headsets. By the way, I talk a lot here in the fashion industry about applications in the metaverse.
  • Shoe company Toms used VR technology to launch the “Virtual Giving Trip” digital donation campaign. The campaign was started by donating a new pair of shoes along with every pair of shoes purchased to children in need. Company employees and partners will then travel around the world on this travel tour and donate shoes directly to children.

Augmented Reality (AR):

AR is a live visualization of a physical environment with its elements augmented by digital sensory input such as sound, graphics, video or GPS data. In other words, AR exists on top of our physical world, allowing users to view the real environment through the screen of their phone/tablet or by using smart glasses and make virtual changes to the screen. Through the cameras of phones/tablets or smartglasses, apps can insert an overlay of digital content into our real environment. This technology does not account for users’ surroundings or requires interaction with users’ location, it rests on top of any surface, with our physical world acting as a stable backdrop for it. Some well-known AR examples are Pokemon Go, Snapchat filters, virtual makeup, and furniture fittings.

Here are some of the popular AR smartglasses available in the market:

  • Microsoft HoloLens 2
  • Magic Leap 1
  • Vuzix Blade

AR real-life Examples:

  • Pokemon Go is probably the most famous example of AR. The game was first introduced in 2016 and till date has become very popular among people of all age groups. The main function of the game is that users move around the real world in order to explore and “catch” the game’s characters who are virtually presented as the surroundings. I’m sure you’ve seen people playing Pokemon Go on their phones, standing in groups at some places where a cartoon character is presented. However, with the help of AR, users’ experience is more authentic and engaging.


  • BMW has developed an AR app called BMW Individual AR App, which allows customers to design the BMW Individual 7 Series to their liking, reflecting their own personal style. Customers can then view the vehicle as life-size, and may even be able to walk around the car and see all the details of the vehicle. Learn more about the app here.
  • IKEA has developed a smartphone app called “Ikea Places”, which allows customers to place the brand’s furniture items in their homes using AR via their smartphone cameras, so that they can visualize the product. How would they look in their setting?
    The popular American messaging app Snapchat provides users with many very interesting and trendy filters with AR technology by applying these filters on the faces of the users. After detecting their faces with the help of artificial intelligence, the filters are digitally mounted on the faces of the users. Filters can transform users into multiple characters such as a cat or a slice of strawberry, which is extremely fun to use.
  • the popular American messaging app, provides users with many very interesting and trendy filters with AR technology by imposing these filters on users’ faces. The filters are digitally overlaid on the users’ faces after detecting their faces with the help of artificial intelligence. The filters can turn users into numerous characters like a cat or even a piece of strawberry, which is extremely fun to use.

Mixed Reality (MR):

MR, sometimes referred to as hybrid reality, is the merging of the virtual and physical worlds to produce a new environment where interactions between virtual and physical objects are enabled in real time. Unlike VR, which immerses users completely in a virtual environment, or AR, which overlayers digital content on top of the physical environment without considering its unique and changing structure, instead, MR devices are constantly exposed to the surroundings. Collect new information. Such information is very helpful in being able to seamlessly place digital content in the physical environment, and the users can interact with it. MR merges both the virtual and physical worlds together where the virtual and the physical are intertwined.

Here are some of the popular MR devices available in the market:

  • Microsoft Hololens 2
  • Magic leap 1

MR real life example:

  • Medivis MR technology empowers surgeons and physicians to improve surgical accuracy and deliver better patient outcomes. Medivis is designed to advance surgical visualization, improve surgical outcomes, and drive incremental cost savings for medical institutions.
  • education. Through MR, learning experiences and effectiveness are enhanced among students by enhancing students’ engagement through learning with real experiences instead of traditional visual or audio teaching methods.
  • Magic Leap has produced some impressive MR games with high profile franchises like Angry Birds. Until now, the perception of digital objects in virtual games has often been limited only to the person wearing the headset, which is a stand-alone gaming experience. With MR, this can be improved by creating a communal virtual world with multiple users wearing multiple headsets. So they can share the gaming experience together. MR games, on the other hand, also allow users to immerse themselves in their immediate environment as they interact with the virtual world without taking off their headset.

While there are still a lot of questions about how Metaverse will function in the future, we are positive that VR/AR/MR technologies will undoubtedly play an essential role in Metaverse formation and are expected to see active market growth in the coming few years. After all, if the metaverse is an assemblage of virtual worlds, then VR/AR/MR technologies are the way to get us there.

Technologies Underpinning the Metaverse

Let us look at some of the change-making techniques that offer some method to the madness in this space.

Blockchain and Cryptocurrency

If cryptocurrencies were struggling to find real-world affordable applications, they now have. Digital currencies can be used to encourage the buying and selling of assets in virtual environments.

Non-Fungible Tokens (NFTs) can be used to establish ownership and authenticity. The blockchain will legitimize the storage, reliability and transfer of crypto-values ​​once the metaverse is gone.

Blockchain has demonstrated its interoperable, immutable and scalability quotient, KPA, that this future of virtual reality technology is so desperately needed. Along with cryptocurrencies, they will without a doubt act as a technical pillar emphasizing digital asset custody.

Augmented Reality and Virtual Reality

AR and VR are the cornerstones for metaverse projects. Augmented reality systems operate on three essentials, namely the coupling of real and virtual environments, real-time interaction, and precise 3D visualization of objects.

AR apps have an edge in their adoption rate over VR apps because they can be installed and used on any camera-enabled device. AR adds immersive elements to objects acting as an information enhancer. Users do not need ad-hoc wearables to experience the usefulness of AR.

VR, on the other hand, is a completely simulated experience in an artificial, digital world. It is used to provide a sensory experience similar to the physical reality of the user. VRs are slightly more expensive than AR systems because you need additional equipment such as a head-mounted display or multimodal projection screen.

It is the combination of AR and VR, also known as expanded reality (XR) that we will experience in the Metaverse VR apps.

Artificial Intelligence (AI)

Artificial Intelligence as an academic discipline has come of age. Its applications reach far and wide in the business world, be it automated decision-making systems, self-driving cars or recommendation algorithms. There is talk of implementing Metaverse AI based on Non-Playing Character (NPC).

NPCs are ancillary elements that integrate into gameplay to provide interactive experiences within virtual settings. Along with this, research is on to enhance the Metaverse AI and Live 3D settings. The best part is that AI NPCs can be customized so that a single copy can be used by millions of users concurrently.

Developers can also use AI for image classification, facial recognition, and high-end computer imaging and refinement to add realistic effects to graphics.

3D reconstruction

The adoption of this technology has triggered the COVID-19 pandemic. The real estate sector was one such eager adopter. As property tours were canceled due to lockdown restrictions, savvy dealers turned to technology to recreate virtual avatars of living spaces and offer digital property tours.

3D reconstruction has the potential to make the metaverse look as alive and alive as possible. Much will be applied to 3D spatial data and 4K HD photography to create digital replicas of our world.

Internet of Things (IoT)

Real-time simulations demand real-time data and as we all know IoT involves billions of devices on a LiveWire network for real-time data collection.

What better way to use this feed than to inject it into the metaverse and watch the simulation come to life! The possibilities are limitless to interoperate with IoT, AI, ML and 5G to offer seamless data integration and interaction.

Challenges of the Metaverse

Now that we have a basic understanding of the metaverse examples and the future of virtual reality with it, it’s time to analyze its drawbacks and challenges.

Since a super-moderator, the fiduciary slash regulatory body for the metaverse, is yet to be established, it remains to be seen how identity authentication and privacy controls will be dealt with. A state-of-the-art Identity Access Management System is to be baked into the proverbial nervous system of the metaverse.

In addition, state actors should consider covering a still nascent industry under the GDPR or a reformulated version of it for additional data protection.

Launch Yourself in the Metaverse

Appinventiv is an intercontinental IT solutions enterprise and is home to some of the brightest minds in the industry. We have partnered with some of the biggest brands on the planet to create unique business propositions. Our team of 650+ experts is here to provide you with the launchpad you need for your Metaverse debut. Join us, to explore opportunities.

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